The Daily Tar Heel at a Glance - 116th Year of Publication

*  Print and on-line editions provide the most comprehensive source available about UNC-Chapel Hill news and events, sports and features, and local business advertisers.

* Published Monday through Friday according to the University class schedule and weekly in the summer totaling 163 publishing days.

* 20,000 copies distributed daily for a total estimated readership of 38,000* for each print issue.

* 180 distribution locations on campus and off campus covering Chapel Hill, Carrboro, Durham and Chatham County.

*  Print and on-line readership penetrates more than 90 percent* of the campus community.

*  Greatest penetrations of the 18 to 24 year-old demographic* of any media buying alternative.

*  68 percent of students and 77 percent of UNC employee readers look specifically at DTH display ads* when looking for a bargain and best buy before shopping and to plan their entertainment outings.

*From DTH market research survey conducted in April 2006 by Frederick Polls of Arlington, Va.  For methodology and results tailored to your marketing needs, contact the advertising department.